Privacy Policy

Last updated: January 2026

Introduction

Bloom Academy Pty Ltd (ABN 45 312 876 091), trading as Bloom School, is committed to protecting the privacy and personal information of our students, prospective students, and website visitors. This Privacy Policy explains how we collect, use, store, and disclose personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website at bloomschool.tech or enrolling in any of our programs, you acknowledge that you have read and understood this policy.

Information We Collect

We collect personal information that is reasonably necessary for the operation of our floral design education services. The types of information we may collect include:

  • Your full name, email address, phone number, and postal address when you submit an enquiry form, enrol in a program, or request a prospectus.
  • Payment and billing details when you purchase a course, including credit card or debit card information processed securely through our third-party payment gateway.
  • Educational background and professional experience where relevant to course placement or personalised guidance.
  • Photographs of your floral arrangements submitted as part of coursework for tutor assessment.
  • Technical data such as your IP address, browser type, device information, and pages visited when you browse our website. This information is collected automatically through cookies and server logs.

We do not collect sensitive information (such as health data, religious beliefs, or political opinions) unless you voluntarily provide it in correspondence with us, and even then we will only retain it where strictly necessary.

How We Use Your Information

We use the personal information we collect for the following purposes:

  • To process your enrolment and administer your course, including delivering materials, providing tutor feedback, and issuing certificates upon completion.
  • To respond to enquiries you submit through our contact form or via email and phone.
  • To process payments and maintain accurate financial records as required by Australian taxation law.
  • To send you relevant communications about your course progress, upcoming workshops, or new programs that may interest you. You may opt out of marketing communications at any time by following the unsubscribe link in any email or by contacting us directly.
  • To improve our website, course content, and overall student experience through aggregated, de-identified usage analytics.
  • To comply with our legal and regulatory obligations under Australian law.

Data Sharing

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

  • Service providers: We engage trusted third-party service providers to assist with payment processing, email delivery, website hosting, and analytics. These providers are contractually obligated to handle your data securely and only for the purposes we specify.
  • Legal requirements: We may disclose your information if required to do so by law, regulation, or court order, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business transfers: In the event that Bloom Academy Pty Ltd undergoes a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify affected individuals before their information becomes subject to a different privacy policy.

Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and understand how you interact with our site. For detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy.

Data Retention

We retain your personal information only for as long as it is necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specifically:

  • Student enrolment records and course completion data are retained for seven years after your last interaction with us, in line with Australian taxation and record-keeping requirements.
  • Contact form enquiries are retained for twelve months, after which they are securely deleted unless they result in an ongoing student relationship.
  • Payment records are retained for the period required under Australian financial regulations.
  • Website analytics data is retained in aggregated, de-identified form and does not contain personal information.

Your Rights

Under the Australian Privacy Act 1988, you have the right to:

  • Access the personal information we hold about you. You may request a copy of your data at any time.
  • Correction of any personal information that is inaccurate, out of date, incomplete, or misleading.
  • Complaint if you believe we have breached the Australian Privacy Principles. We will investigate and respond to complaints promptly. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

To exercise any of these rights, please contact us using the details below. We will respond to your request within 30 days.

Contact Us

If you have any questions about this Privacy Policy or wish to make a request regarding your personal information, please contact us:

Bloom Academy Pty Ltd
28 Flinders Lane
Melbourne VIC 3000, Australia
Phone: +61 3 9012 4567
Email: [email protected]